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On December 2 and 3, 2025, The Retail Marketeers will host the ninth edition of the event in Hamburg, welcoming representatives from across the entire value chain to the only English-language industry event in the German-speaking region.

The 2025 program will feature a landmark event: the first-ever European Female Leaders in Convenience Awards.

This highly anticipated debut will celebrate exceptional women across Europe for their achievements in leadership, innovation, and business growth. It’s a must-see.

Designed to honor outstanding female leaders from across Europe, these newly established awards will debut in 2025 to recognize excellence in leadership, innovation, and business growth.

The ceremony will take place for the first time on December 3, 2025, as part of The Retail Marketeers Convenience Leaders Convention in Hamburg, Germany, the annual industry gathering for global leaders in the fuel retail sector.

Meet the changemakers, the visionaries, the innovators and the passionate advocates who are committed to driving meaningful change.

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NACS Convenience
Leaders Exchange

As part of this two-day summit for the fuel retail sector, the NACS Convenience Leaders Exchange for the D-A-CH region will also take place. NACS President and CEO Henry O. Armour and Christian Warning, NACS Relationship Partner D-A-CH and owner of The Retail Marketeers, will welcome executives from local, national, and multinational convenience retailers in the D-A-CH region.

NACS will support the event, while Christian Warning will leverage his network to invite delegates from major oil companies and convenience retailers and shape the program. NACS is an international trade association representing more than 2,100 retailers and 1,500 supplier companies. NACS members operate in nearly 50 countries worldwide, with the majority based in the United States.

Program Overview

2 Days | 20 Speakers | 1 Award

Thought Leaders, Change Makers, Game Changers

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Monday 1st December 2025

Arrival into Hamburg ahead of our ‘Study Tour’.

Pro Tip: Make the most of your trip to Hamburg by visiting all the unique German Christmas Markets in Hamburg. https://www.christmasmarketsgermany.com/hamburg.php

Tuesday 2nd December 2025

Study Tour Hamburg. Our hosted retail site visits to the latest mobility and convenience retail hubs will give us the opportunity to understand and experience the developments of the German market. We’ll explore the newest formats from leading retailers, gaining valuable insights into their innovative approaches.

Our day concludes with our group networking dinner in Hamburg that evening!

Plus, our program features our pre-visit online workshop, taking place the week before travelling to Hamburg. Our online session features a state of the industry presentation by Christian Warning and will provide market insights to start the learning early!

Wednesday 3rd December 2025

The Retail Marketeers ‘Convenience Leaders Convention ‘2025

NACS President & CEO Henry Armour, together with Christian Warning, NACS Relationship Partner D-A-CH and owner of The Retail Marketeers, once again look forward to welcoming senior leaders from local, national, and multinational convenience retailers in Hamburg next December.