Winner of The European Female Leaders in Convenience Awards 2026
Anna Wallenberg
CEO, Reitan Convenience Sweden
Anna Wallenberg is a visionary leader with over two decades of experience in high-paced retail and pharmacy sectors. As CEO of Reitan Convenience Sweden (RCS), she successfully navigated the company through a significant transformation, balancing robust financial performance with industry-leading sustainability and digital innovation. Known for her strategic clarity and authentic, values-driven leadership, Anna has been instrumental in redefining the convenience landscape in Sweden.
She currently serves as CEO of Reitan Convenience Sweden and as a board member of Bokusgruppen AB and Best Transport AB.
Since taking the helm in 2021, Anna has overseen a national network of nearly 400 stores, including iconic brands Pressbyrån and 7-Eleven. Her tenure has been marked by pioneering initiatives, such as developing the innovation lab Pressbyrån PBX, where sustainable convenience ambitions take physical form in a store to help shape „the convenience industry of tomorrow,“ as well as successfully launching large-scale digital loyalty programs. During her time at RCS, she has also managed to reposition 7-Eleven as the go-to brand for “foodvenience” in the Swedish market, as well as leading the ongoing brand renewal and conceptual development of Pressbyrån. She has consistently demonstrated an ability to drive transformation, resulting in record-breaking customer engagement and a strengthened market position.
Anna holds a Master’s degree in Accounting and Finance from Uppsala University. With a deep commitment to „The REITAN Way“ and a focus on empowering the company’s entrepreneurs and employees, she continues to lead RCS toward its goal of shaping the future of convenience through innovation, inclusivity, and more sustainable choices.
About Reitan Convenience Sweden
Reitan Convenience Sverige (RCS) is the market leader in the Swedish convenience sector and a proud part of Reitan Retail. With approximately 400 stores and nearly 83 million customer transactions annually, we are a central part of everyday life for people on the move. By combining a results-driven business model with a commitment to innovation, we are shaping the future of „foodvenience“ across Sweden.
Our portfolio includes some of the country’s most iconic and trusted brands: Pressbyrån, the nation’s leading convenience chain with a history dating back to 1906; 7-Eleven, the urban destination for food and drinks on the go; and Pressbyrån PBX, our „living lab“ and innovation hub designed to test and scale innovative convenience solutions.
Driven by strong values and a successful franchise model, we empower local entrepreneurs to run their own businesses while benefiting from our large-scale operational excellence. We are committed to an ambitious sustainability agenda, integrating it directly into our business strategy, to ensure that we make everyday life a little bit easier for our customers.
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