Winner of The European Female Leaders in Convenience Awards
Mariette Kristenson
CEO
Reitan Convenience A/S
Mariette Kristenson is a dynamic executive within the Reitan Group, with more than 20 years of leadership experience in the retail industry. Known for consistently driving sustainable growth, spearheading digital transformation, and fostering a strong, values-based leadership culture. Celebrated for advancing bold sustainability initiatives and for building high-performing teams that deliver meaningful and lasting impact.
Currently serving as CEO of Reitan Convenience A/S and EVP in Reitan Retail. She has held key roles across Sweden and Norway, including three years as CEO of Reitan Convenience Sweden, six years as CEO of Reitan Convenience Norway and five-years as Marketing Director for Reitan Convenience Sweden.
Since 2021, Mariette has led the overarching Reitan Convenience A/S, overseeing a network of 1,700 stores and 13,000 employees across the Nordics and Baltics. Her leadership has been pivotal in driving sustainable growth, digital innovation, and customer-centric strategies across brands such as 7-Eleven, Pressbyrån, Narvesen, R-kioski, and Caffeine. Recognized as Sweden’s Marketing Director of the Year earlier in her career, she has continuously demonstrated a results-driven approach and a strong commitment to value-based leadership.
Mariette holds an Executive MBA from the Stockholm School of Economics and a master’s degree in economics from Lund University. Her extensive experience and deep understanding of the REITAN system uniquely position her to lead the company in a dynamic and evolving retail landscape.
About Reitan Convenience
Reitan Convenience AS is a leading Nordic and Baltic convenience group, part of Reitan Retail. We are operating approximately 1,700 outlets and enabling the success of 11,000 dedicated colleagues across seven markets. With around 1 million customer transactions every day, we are shaping the future of convenience by combining operational excellence with a bold sustainability agenda.
Our portfolio includes some of the region’s most well-known and trusted brands: Narvesen (Norway, Latvia, Lithuania), Pressbyrån and PBX (Sweden), 7-Eleven (Norway, Sweden, Denmark), YX 7-Eleven (Norway), R-kioski (Finland), R-kiosk (Estonia), Lietuvos Spauda (Lithuania), Northland (Norway), and Caffeine (Estonia, Latvia, Lithuania, Norway, Denmark).
Driven by strong values, efficient operations, and a model of local ownership, we are committed to delivering excellent customer experiences while making sustainability a natural part of everyday life. Our mission is simple: to make everyday life a little bit easier — and the world a little bit better.
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